Mahmoud Calls for Bold Investment in Nigeria’s Film Industry

Minister of State for the Federal Capital Territory (FCT), Dr. Mariya Mahmoud, has urged governments, private investors, and stakeholders to make bold investments in Nigeria’s film industry, describing it as both an economic opportunity and a cultural necessity.
Dr Mahmoud spoke at the 14th Zuma Film Festival held at Jabi Lake Mall, Abuja.
The minister who was represented by her Special Assistant on Social Development Secretariat, Hon. Grace Zamani, also noted that the Zuma film festival has become a true celebration of storytelling, culture, and creativity.

Special adviser on media to the minister, Austine Elemue in a Statement on Monday, quoted her to have stated,
“Let me use this opportunity to reiterate that Zuma film festival is not just an event; it is a movement—a convergence of voices, ideas, and visions that shape the narrative of who we are and where we are going.

“The power of film is much more than entertainment. It is a mirror reflecting our collective experiences, dreams, and struggles. It is a bridge connecting diverse cultures and a canvas for the stories that define us,” she stressed.

Mahmoud, however, called on filmmakers to recognise the role of technology in the film industry.

According to her; “As a matter of fact, in an era where technology evolves at lightning speed, the way we tell stories is changing. From virtual reality to artificial intelligence, these tools are transforming how audiences engage with films.

“We must therefore embrace these innovations while remaining true to the authenticity that sets our stories apart”.

The minister identified
funding and infrastructure to distribution and copyright issues as some of the numerous challenges in the industry despite its immense potentials.

Mahmoud, therefore, commended the organizers of the Zuma film festival for creating the platform to showcase the future of African cinema.
In his welcome address, Dr. Ali Nuhu, the Managing Director of Nigerian Film Corporation, described the festival as a hallmark of African creativity and innovation, noting that the festival has been globally recognized for its role in promoting the rich cultural heritage of Nigeria and the continent.

He also said that this year’s theme, “Digital Renaissance: Embracing the Future!”, underscores the transformative power of digital technology in reshaping filmmaking and storytelling.
The event drew creative professionals, diplomats, and government officials to celebrate the fusion of culture and technology.