Renowned broadcaster and communicator, Mr. Adeniyi Kunnu bares his mind on his remarkable journey into the world of journalism. With almost two decades of experience, Mr. Kunnu has become a celebrated voice in the field of international political development. In this interview, he delved into his path, passion, and principles that have shaped his illustrious career.
Excerpts,
Tell us about your journey in to journalism leading to your current role as a celebrated broadcaster and versatile communicator?
My journalism journey started nearly two decades ago when I joined the Federal Radio Corporation of Nigeria (FRCN) in Ikoyi, Lagos. Before this, I contributed to magazines and appeared on television a few times. In the mid-2000s, I discovered my love for radio, which felt like a fine wine I couldn’t resist. I heard about open auditions at the Broadcasting House and decided to try my luck. Out of 118 candidates, I was one of the 13 chosen, thanks to Mr. Alaoma Nwaogbe and Mrs. Ndidi Osaka of Metro FM, and the late Mr. Abiodun Atoyebi, who gave us the opportunity.”
What drives your passion for journalism and public affairs commentary
God revealed my gifts early on, and I nurtured them with unwavering passion. Even if not in government, I can spotlight critical issues in political leadership. From childhood, using words to provide clarity has been my calling. My involvement in church activities, debates, and my role as National Vice-President of Students of English and Literature in Nigeria shaped this path. My duty is to offer solutions through words, and I aim to do journalism differently by thoroughly researching issues and maintaining a balanced perspective.
How do you prioritize empathy, understanding, and fairness in your work?
Prioritizing empathy and fairness involves active listening, considering different perspectives, and respecting others’ competence. I strive for accuracy and clarity, continuously learning to improve. These principles guide my approach to ensure balanced and fair reporting.
Can you describe any story or interview that significantly impacted you personally and professionally?
Yes, Dr. Mike Murdoch, Dr. Myles Munroe, and Dr. Ben Carson have profoundly influenced me. Dr. Carson’s book ‘Gifted Hands’ especially resonates with me. His journey from anger issues to becoming a renowned neurosurgeon through faith and determination is incredibly inspiring. These figures have shaped my approach to journalism, emphasizing excellence, continuous learning, and maintaining humanity.
As a versatile communicator, how do you adapt your style when reporting on different topics or engaging with diverse audiences?
I started with a general understanding of issues and delve into specifics based on the audience. For instance, reporting on education varies from discussing kindergarten to university levels. I focus on relevant concerns, such as children’s well-being, teenage challenges, and higher education issues. Thorough research and understanding of the audience’s needs help me adapt effectively.
In this age of social media and instant news consumption, how do you ensure accuracy and objectivity in your reports?
Accuracy comes from thorough fact-checking and cross-verifying information. Objectivity involves presenting all sides of a story. I advocate for responsible social media use and recommend early education on its use. Proper journalism 0is about factual reporting, not popularity.
How do you navigate the challenges of misinformation and fake news?
I take responsibility for the information I disseminate, adhering to ethical journalism practices. Avoiding sensationalism and committing to accuracy are crucial. Governments should impose fines for deliberate misinformation to uphold journalistic integrity.
What strategies do you adopt to effectively connect with your audience and relay complex information?
The Human Angle Approach is my go-to strategy. Relating issues to people’s lives makes⁵qqq the information more relatable and engaging. Understanding how policies and programs affect individuals helps in crafting impactful stories.
How do you ensure inclusivity and diversity in your reports?
I prioritize continuous education to avoid narrow perspectives. Avoiding stereotypes, seeking diverse sources, and using inclusive language are essential. I focus on under-reported stories to ensure a wide range of voices is heard.”
How do you approach representing voices that are often marginalized or underrepresented?
“I start by understanding the historical and social factors behind marginalization. Active outreach, checking biases, collaborating with communities, and presenting analyses respectfully help in accurately representing these voices.”
What advice would you give to aspiring journalists looking to make a difference and tackle pressing social issues?
Don’t seek fame or riches; instead, seek knowledge and skill development. Find a mentor, stay humble, and avoid any corrupt practices. Commitment to ethical journalism is paramount.
