The Federal Government has unveiled the D30 Platform, a digital intelligence hub designed to help investors identify business opportunities and infrastructure gaps in Nigeria’s creative and tourism industries.
The Federal Ministry of Art, Culture, Tourism and the Creative Economy developed the platform in partnership with Cavista Holdings.
It will provide investors, businesses and state governments with information on creative clusters, tourism assets and viable investment opportunities.
Speaking at the launch on Tuesday, the minister, Hannatu Musa Musawa, said the platform would address the shortage of reliable data in the sector.
She said the information would help investors assess opportunities and identify locations with the infrastructure needed to support their businesses.
“D30 is not intended to be another government database that simply accumulates information,” she said.
“Its purpose is to support decisions that help businesses expand, guide investors and enable government to deploy resources more effectively.”
Musawa added that state governments could use the platform to identify infrastructure needs for tourism destinations.
Creative entrepreneurs, she said, could also access market intelligence to expand beyond familiar markets.
The Federal Government is targeting a $100 billion economic contribution and three million jobs from the creative and tourism economy by 2030.
The targets form part of President Bola Tinubu’s Renewed Hope Agenda.
The ministry expects the D30 Platform to provide the intelligence needed to support these ambitions.
The ministry’s Permanent Secretary, Abdulkarim Ozi Ibrahim, described the launch as a major step towards unlocking the sector’s economic potential.
He said the platform would strengthen evidence-based policymaking and give investors better visibility into emerging opportunities.
It would also provide entrepreneurs with information to support business expansion and improve competitiveness.
Olumide Olayomi, Executive Director and Vice President, Government and External Affairs at Cavista Holdings, said reliable data was essential to attracting investment and addressing infrastructure gaps.
“Nigeria’s rich cultural heritage, diverse tourism destinations and vibrant creative community offer enormous potential for jobs and wealth creation, but the sector cannot scale without reliable intelligence to track opportunities, assess needs and measure progress,” he said.
Olayomi reaffirmed Cavista’s commitment to the government’s 2030 targets.
He stressed that sustained collaboration between the public and private sectors would be critical to achieving them.
Meanwhile, the National Bureau of Statistics pledged to work with the ministry to improve data collection and harmonise statistical methods.
The Statistician-General of the Federation and Chief Executive Officer of the NBS, Adeyemi Adeniran, was represented by his Technical Assistant, Moses Waniko.
Waniko said the platform’s effectiveness would depend on the quality, consistency and reliability of its data.
He added that the bureau would support compliance with national and international statistical standards.
The Special Adviser to the President on Partnerships and Innovation, Imran Garba Duba, described the launch as the beginning of broader opportunities for Nigeria.
“D30 will open doors for Nigeria in ways we cannot fathom. Nigeria has so much to show and so much data and we need to work together,” he said.
However, the platform’s contribution to the government’s 2030 targets will depend on reliable data, investor adoption and the conversion of identified opportunities into actual investments and jobs.