New Report Maps Investment Hotspots in Nigeria’s Creative Economy

Nigeria’s creative industries are poised for rapid expansion as the Federal Ministry of Art, Culture, Tourism and the Creative Economy has unveiled a groundbreaking Creative Economy Data Mapping Report—a first-of-its-kind study charting opportunities across the country’s vibrant cultural value chain.

The report was presented on Thursday at the Creative Industries Economic Coordination and Investment Summit, hosted by the British Council in Lagos as part of 2025 Creative Economy Week.

Senior Special Assistant for Media and Publicity at the Ministry, Dr. Nneka Ikem Anibeze in a statement indicated that from film and music to fashion, design, digital content, tourism, and cultural infrastructure, the mapping highlighted untapped areas where investment, financing, and infrastructure are urgently needed.
“It pinpoints priority sectors with the power to become key drivers of Nigeria’s economic future.”

According to the statement, the report isn’t just an academic exercise but a practical roadmap for investors, private sector players, and policymakers seeking to unlock the creative sector’s full potential.
“It also underlines the Ministry’s ambition to create two million creative economy jobs by 2030 under President Bola Tinubu’s Renewed Hope Agenda.

“By providing reliable, data-driven insights, this report empowers stakeholders to make informed decisions that will transform the creative landscape and fuel sustainable growth,”

The publication represents a decisive shift toward a more structured, investment-ready creative economy, positioning Nigeria as a leading hub for cultural innovation and economic opportunity in Africa.