Nigeria Unveils 2025 Initiative to Boost Culture, Tourism, Investment

In a bid to reposition Nigeria as the epicenter of African culture, tourism, and economic growth, the Minister of Art, Culture, Tourism, and Creative Economy, Barrister Hannatu Musa Musawa, has partnered with Discover Motherland Africa to launch the Motherland 2025 initiative.
The project, unveiled at the Abuja Continental Hotel on Monday, is aimed at transforming Nigeria into a global cultural hub, drawing in diaspora communities, investors, and tourists alike.

Speaking at the event, Minister Musawa described Motherland 2025 as “more than a festival”—a transformative movement that aligns with the Federal Ministry’s Destination 2030: Nigeria Everywhere strategy.
She highlighted how the initiative leverages Nigeria’s rich cultural heritage and tourism potential to foster global engagement and drive economic growth.
“Motherland 2025 is more than a festival—it’s a homecoming. A movement inviting our global brothers and sisters to reconnect with their heritage while contributing to Nigeria’s economic and cultural renaissance,” Musawa said. “This is a call to the Diaspora and beyond. From investors and policymakers to cultural leaders and travelers, this initiative invites global stakeholders to experience and invest in Nigeria’s resurgence as a cultural and economic powerhouse.”
A statement be the media adviser to the Minister, Nneka Ikem Anibeze in a statement explained that the initiative includes a wide range of programs designed to engage both Nigerians and the global community in a week-long celebration featuring State Pavilions, Business Exhibitions, and cultural showcases from Nigeria’s 36 states and the FCT.
According to the statement it will also feature A photo and video contest encouraging participants to depict Nigeria’s landscapes, traditions, and communities through visual storytelling.
Explaining further the statement said it will feature a centralized platform simplifying travel logistics for both domestic and international visitors.

A groundbreaking scheme allowing diaspora members and foreign investors to gain citizenship through national development contributions will also be unveiled according to the statement.
The media adviser also pointed out that a dedicated initiative to streamline the integration of diaspora communities into Nigeria’s social and economic landscape.

She said there will be an event recognizing outstanding diaspora leaders who have made significant contributions in their respective fields.
“The festival will conclude with a high-energy concert featuring top Nigerian and international artists, celebrating the nation’s vibrant music scene.
She quoted the minister, Musawa to have also emphasized the need for collaboration between government agencies, ministries, and the private sector to ensure the success of the initiative.

“The success of Motherland 2025 relies on strong partnerships. We invite policymakers, cultural institutions, investors, and development organizations to join forces in shaping Nigeria’s tourism and creative economy,” she said.

In her remarks, Chidimma Nwankwo, Managing Director of Discover Motherland Africa, underscored the initiative’s role in reconnecting the Nigerian diaspora to their roots while unlocking opportunities for investment and cultural pride.

“Motherland is a homecoming. It is a journey. It is a commitment. This December, we invite the global diaspora to experience Nigeria like never before—not as visitors, but as participants in a redefined vision of tourism,” Nwankwo said. “Whether you are part of the diaspora, a first-generation Nigerian, or someone who has never set foot in Nigeria, this is your invitation. Not just to visit, but to engage, to contribute, and to become part of something bigger.”

Motherland 2025 is expected to attract thousands of participants from across the globe, solidifying Nigeria’s role as a leader in Africa’s cultural, economic, and tourism sectors.