Culture
FEC Approves Major Tourism and Creative Industry Overhaul with $100 Billion Target
***Public-Private Partnership to Transform Cultural, Tourism, Creative Sectors
The Federal Executive Council (FEC) has approved the establishment of the Creative and Tourism Infrastructure Corporation (CTIC), a Special Purpose Vehicle (SPV) designed to bridge the infrastructure gap in Nigeria’s tourism and creative industries.
The initiative, spearheaded by the Minister of Art, Culture, Tourism, and the Creative Economy, Hannatu Musawa, was presented at Monday’s FEC meeting and is positioned to drive economic diversification, job creation, and cultural preservation.
Special Adviser on Media & Publicity to the minister, Dr. Nneka Ikem Anibeze in a statement indicated that the
CTIC will operate under a public-private partnership model, attracting local and international investors to fund and develop world-class infrastructure that supports the creative sector.
The goal is to generate $100 billion for the Nigerian economy and create 2 million jobs, aligning with Presidential Priority 7 on economic diversification.
Key Features of CTIC according to the statement included Strategic Partnerships by Engaging AFREXIM, IFC, World Bank, AfDB, AFD, EU, Ford & Rockefeller Foundations, and UNESCO for funding and expertise.
The other feature according to the statement is Governance Structure whereby the Nigerian Government will hold a 25-49% minority stake through the Ministry of Finance Incorporated (MOFI), ensuring private-sector efficiency and leadership.
The statement listed Flagship Projects to include the rehabilitation of Obudu Resort and Yankari Game Reserve, development of Abuja Creative City and Creation of 5,000 cinema screens nationwide
Others are the Wole Soyinka Creative City in Lagos, Launch of a Centre for African Arts and a New Era for Nigeria’s Creative Economy
Minister Hannatu Musawa emphasized the importance of modern infrastructure in unlocking Nigeria’s full creative potential.
“Everyone recognizes Nigeria’s creativity—our films, music, and fashion dominate globally. But without the right infrastructure, we can’t maximize this potential. Imagine if ‘Detty December’ in Lagos had world-class venues—the economic impact would be exponential.”
The CTIC approval is signal a major shift towards making Nigeria a global hub for tourism, film, music, and cultural heritage, positioning the country as a leading player in the global creative economy.
With FEC’s approval, the government is set to mobilize investors, develop priority projects, and implement innovative financing models to bring this vision to life.
Culture
Federal Ministry of Art Opens Applications for ‘Re-imagining Hope’ Residency Program
The Federal Ministry of Art, Culture, Tourism, and Creative Economy, in collaboration with MADhouse by Tikera Africa, has launched a call for applications for the ‘Re-imagining Hope Residency’, a 6-week immersive program designed to empower Nigerian creatives.
Special adviser on media and publicity to the minister Dr. Nneka Ikem Anibeze in a statement indicated that the residency will select 20 exceptional visual artists from across Nigeria and provide them with a structured mentorship experience, collaborative workshops, and open studio events aimed at addressing societal challenges through artistic expression.
The statement quoted the Honourable Minister of Art, Culture, Tourism, and Creative Economy, Barrister Hannatu Musa Musawa, to indicated that the initiative is a strategic step towards harnessing the power of creativity for national development.
“This program underscores the critical role of the creative industry in shaping national identity and addressing societal challenges. By empowering our creatives, we are investing in Nigeria’s future as a cultural and artistic powerhouse,” Musawa stated.
Osarume Akenzua, the Director of Innovation and Enterprise at Tikera Africa, highlighted the program’s broader impact, noting that:
“This residency is more than an artistic journey; it is a mission to re-imagine how art can build bridges, inspire unity, and catalyze change in the creative economy.”
The residency will run in two streams during the first and second quarters of 2025, providing participants with access to state-of-the-art facilities, shared studio spaces, and cultural excursions designed to deepen their connection to Nigeria’s heritage.
Application Details
Deadline: February 15, 2025
Apply via: https://clapnigeria.taplink.ws/
About MADhouse
MADhouse is a creative enterprise incubator dedicated to fostering creativity, innovation, and cultural preservation in Nigeria.
Culture
Nigeria’s Creative Industry Set to Add $100 Billion to GDP by 2030 — Minister Musawa
The Minister of Art, Culture, and Creative Economy, Barrister Hannatu Musawa, has unveiled a bold vision to elevate Nigeria’s creative industry into a significant pillar of the nation’s economy.
Leveraging Nigeria’s rich cultural and creative heritage, the minister outlined plans to transform the sector into a $100 billion contributor to the country’s GDP by 2030.
This ambitious goal, she noted, will be achieved through targeted reforms, infrastructure investments, and strategic partnerships.
Speaking after receiving strong backing from the National Assembly’s Committee on Arts, Culture, and Creative Economy for an increased budget allocation, Musawa emphasized the industry’s potential to drive economic growth and generate millions of jobs. She pointed to popular events such as Lagos’ “Dirty December” as evidence of the sector’s capacity to significantly impact the nation’s economy.
“Every corner of Nigeria is teeming with creative talent,” Musawa said. “This sector is a goldmine waiting to be tapped, and it’s a key priority for the ministry.”
The minister outlined a two-pronged strategy: creating an enabling environment for the industry to flourish while attracting external funding to bolster government investments. So far, the ministry has secured partnerships with organizations like Afrexim Bank, Big Win, and the UAE and Saudi governments. These collaborations are expected to complement government efforts to revitalize the sector.
In addition to the GDP target, Musawa disclosed plans to work with Big Win to create two million jobs by 2027. However, she underscored the importance of increased government funding, lamenting that current budget allocations are insufficient to realize the ministry’s goals. “The government must rise to the occasion and provide us with the resources to create the environment needed for the sector’s growth,” she said.
Musawa highlighted the challenges facing Nigeria’s creative industry, including a lack of critical infrastructure such as arenas, museums, and cinemas. Despite the country being home to globally recognized Afrobeat stars and the world’s second-largest film industry, she said, the absence of local performance and exhibition spaces has hampered growth.
To unlock the sector’s potential, the ministry partnered with Boston Consulting Group (BCG) to study and adapt successful models from countries like South Korea, Saudi Arabia, India, Japan, and China. Key priorities include reforming legal and regulatory frameworks, fostering public-private partnerships (PPPs), and reviving essential facilities like the National Theatre.
Musawa praised the private sector’s contributions, particularly the Bankers’ Committee’s refurbishment of the National Theatre. “The National Theatre is now a world-class facility, unmatched anywhere,” she said, hailing it as a symbol of the sector’s potential.
The minister also underscored the need to develop Nigeria’s cultural and tourism assets, including Yankari Game Reserve and Dashaka Hills, to attract both domestic and international visitors. She called for collaboration with the National Assembly and state governments to implement supportive policies and drive sectoral growth.
With a focus on infrastructure, policy reform, and partnerships, Musawa expressed optimism about positioning Nigeria’s creative industry as a global leader. “Together, we can transform this sector into a major contributor to our nation’s economic future,” she concluded.
If realized, these efforts have the potential to redefine Nigeria’s cultural and economic landscape, establishing it as a global hub for creativity and innovation.
Culture
Ilemila Royal Family Champions Cultural Renaissance
***Calls for Preservation of Traditions and Values
By Friday Idachaba, Lokoja.
In a vibrant celebration steeped in tradition, the Ilemila Royal Family of Kabba, Owe Land in Kogi West Senatorial District, has made a passionate call for the revival and preservation of cultural and moral values.
The family expressed concerns over the gradual decline of these values among younger generations, emphasizing the urgent need to reconnect with their heritage.
Themed “Re-Awakening the Cherished Traditions Inherent in Our Culture,” the 2024 edition of Ilemila Day unfolded at Jonny Events Center, Kabba, with a dazzling display of cultural dances, including the revered Erigbo and Woro performances. The event provided a platform to showcase the rich cultural heritage of Kabba, sparking renewed interest in its traditions.
Chief Kunle Kola Olubiyo, Chairman of the Central Planning Committee, set the tone for the occasion with a rallying call to preserve the community’s heritage. He lamented the fading visibility of their cultural identity, citing the erosion of traditions as a growing concern.
“Our rich literature and practices are gradually slipping into oblivion,” Olubiyo stated. “This event is not just a celebration; it is a deliberate step to safeguard our culture for future generations. Through media documentation, we are ensuring that these traditions remain accessible and relevant.”
He highlighted the need to reintroduce cultural etiquette, such as the customary kneeling and prostrating gestures of respect, which are slowly being replaced by modern practices like handshaking—even with traditional rulers.
“These subtle changes may seem insignificant, but they reflect a deeper cultural shift that we must correct,” he added.
Prince Kayode Ayedogbon, a member of the royal family, described the event as historic, underscoring its role in reviving cultural consciousness.
“Our children are increasingly detached from the values and practices that define us,” Ayedogbon remarked. “This platform is a reminder that our culture is our identity, and we must take pride in it.”
Similarly, Mr. Emmanuel Ade Ajibero, President General of the Kabba Development Union, emphasized the need for documentation to complement oral traditions.
“In the past, our traditions were passed down orally, but times have changed,” Ajibero said. “With modern technology, we can now archive and share our heritage globally, ensuring it remains alive even among our diaspora.”
Mr. Martins Joseph Toluwa, another family member, noted that the annual Ilemila Day, which began in 2023, also serves as a platform for promoting harmony among the six royal families of Kabba, with Ilemila as the eldest.
“The event fosters unity and integration, strengthening our collective identity as a people,” he said.
In his address, High Chief Ben Olodogbo, head of the Ilemila Royal Family, urged members to exhibit love, unity, and mutual support while championing the preservation of their heritage.
Chief Obafowo Adegboyega Aka, Chairman of all Red Caps in Owe Land, praised the event as a cultural reawakening and a tribute to the Owe people’s rich traditions.
President of the Kabba Community in Abuja, Sir Johnson Jimoh, called on parents to play an active role in cultural preservation.
“The task of sustaining our heritage begins at home,” Jimoh said. “Parents must instill cultural pride and values in their children to ensure that our identity endures.
With the Ilemila Royal Family leading the charge, the annual celebration is not just a reflection of the past but a vision for the future—a future where culture and tradition remain at the heart of the community’s identity.
The event concluded with renewed pledges to harness modern technology for cultural documentation and dissemination, ensuring that the legacy of the Ilemila Royal Family continues to inspire generations to come.
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