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Femi Soneye: As passion meets engagement at NNPCL, By Sufuyan Ojeifo

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There has been a burst of excitement in the Nigerian media community since Thursday, last week, when the management of the Nigerian National Petroleum Company Limited (NNPCL) announced the appointment of 49-year-old Mr Femi Soneye as the company’s Chief Corporate Communications Officer (CCCO). By virtue of that significant appointment, Soneye becomes the company’s spokesperson; and, he is required to robustly drive its public communication plans and strategies to ensure that the company’s external publics, through the media, are kept abreast of and apprised with issues of public interest around the operations of the national oil company.
The good thing is that Soneye will be honchoing a department that is very resourceful and capacitated to provide him with the necessary support to confront the rising complexities occasioned by episodic advancement in technology in use and deployment of public communication in pushing through and explicating to the company’s external publics, its official positions on contending industry issues.
In fact, what Soneye essentially brings to the job is a load of passion that has, over the years of building media relations for brands across the public and private sectors, consistently driven his savoir faire and fidelity to efficient service delivery.
In the connectedness or intercourse between experience and service delivery, Soneye has kept faith with those little things that matter in building a bank of social capital and obligatory goodwill that are inevitable in the province of media relations.
In 2013, we had a chance meeting in Washington DC at an official assignment. There was exchange of pleasantries between us (a three-man team from Nigeria) and Soneye, who had just celebrated the one-year anniversary of the publication of his online newspaper with headquarters in the United States of America: Per Second News (PSN). We had expressed our desire for Nigerian cuisine, especially pounded yam. He offered to drive us to Maryland to a Nigerian Kitchen where our culinary desire was taken care of.
Soneye and I got closer the following day at the event proper, exchanged numbers and, on getting to Nigeria, he got in touch and I reciprocated his gesture. At the time, I was handling the media affairs of Chief Tony Anenih (now late) who was then Chairman of the Board of Trustees of the Peoples Democratic Party (PDP). Soneye pragmatically deployed the PSN platform in publishing every material I sent to him without asking for any consideration in reciprocity.
In the last ten years of our friendship, he has demonstrated a great sense of association, always reaching out to me. He has also always tapped my expertise as a media professional to achieve certain tasks in aid of his media support services for some institutional and individual brands. This peer “support and review” mechanism has been largely mutual.
A man of big ideas, Soneye reaches out to seek ways in which I could add value to ideas he is always fleshing up around reputation management. Imbued with a touch of Midas, he sees through his ideas and projects. If there was a glitch leading to failure, it would not be on account of him not having invested his best possible in the project; it has always boiled down to some shenanigans from the other side. I believe that the NNPCL job is one of the big ideas that Soneye had been working on in recent months or years. This can be explicated: on a number of occasions, I had seen how consistently he had intervened in providing positive reportage of the activities of the NNPC, particularly through the transition to NNPCL, using his Per Second News platform and many times using pseudonyms to syndicate positive narratives in other media organs.
Remarkably, his coverage had cut across the entire gamut of the national oil company-providing, as it were, positive media focuses to the institution and individual leaders that superintended over the corporation then and those who are still in the saddle at the company.
In that deliberate, conscious and planned intervention effort to mollycoddle friends with the magnitude of his excellent media relations offerings, he had also built a robust goodwill for the NNPCL among his numerous media colleagues and their media organs.
Soneye had quietly provided a link between a good number of online media publishers and the NNPCL who desired advert patronage. In this context, his transformation from being an external link to being a significant top member of management is both monumental and transcendental. It makes the interface much more seamless and one that ensures that media partnerships are easily consummated.
Besides, with Soneye in the saddle, there is a new dawn of robust media relationship that is becoming increasingly tangible-just because of his personality. Every media organisation which craves for pieces of information henceforth should rest assured that it would get responses unlike in the immediate past epoch when neither calls nor text messages were answered.
Again, unlike many reputation managers or image makers who would either get involved in “media fisticuffs”, practically descending into the arena, in defence of institutional positions, Soneye has always advocated the pacific path, emphasized conciliation for better media relationship, and shown a great understanding and belief in the efficacy of engagements to achieve consensus ad idem or meeting of minds on issues that are conflictual. He is always excited to win over more and more friends to the side of his “good ideas or causes” who then become the extended mouthpieces of the brands he promotes. Soneye’s brilliance and cosmopolitan nature do not predispose him to treat the other person with condescension. His simple mien and calm disposition underpin very largely his “Omoluabi” (a well-brought up son of Yoruba land and of Ijebu Igbo extraction) pedigree. Highly respectful, Soneye is also reputed for his consistent kindness, his catholic conviviality, his gift of the garb, and ease of making friends with high net worth. These, perhaps, find solid anchorage in his Christian faith through which he has received the divine grace to prosper.
As he resumes any moment from now at his desk in the massive belly of the behemoth that the NNPCL office structure and infrastructure typify, Soneye, without a doubt, will deliver on his assignment on the back of an unprecedented social bank of goodwill and support from media professionals- his colleagues- who are well pleased in him. His media constituency is united behind him to assist in the delivery of his mandate(s). That external media tension has been taken care of. The only other tension that he may have to deal with is internal, that is within the top echelon of the management of the NNPCL and this may border on the shape, texture, contents and context of information flow to the media. He will be expected to do some processing of information and flow to the external publics through the media to provide appropriate guidance as to the theme of every communication endeavour.
In rounding off, I posit that Soneye’s pick is in apple pie order and his passion for the job is in a warm embrace with the platform of engagement that the national oil company has offered him. A cornucopia of goodwill, support and prayers is readily available for the NNPCL’s “Seriki Magana” or if you like the “kakaki”! More power to Soneye’s elbows as he continues with what he had hitherto been doing from the outside.

Mr Ojeifo, journalist and mediapreneur, is based in Abuja and can be reached via ojwonderngr@yahoo.com

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Opinion

How Governor Ododo stole the show at Edo APC Governorship campaign Mega Rally

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By Ismaila Isah

The tempo of activities leading to the governorship election holding September 21, 2024 reached a crescendo last weekend when the Kogi State Governor, Ahmed Usman Ododo, in company of other APC governors and leaders were in Edo state to campaign for the party’s candidate, Senator Monday Okpebholo.
It was a homecoming for Governor Ododo whose first port of call wasIgarra in Akoko-Edo Local Government area of Edo state. The Igarra shares cultural and linguistic affinity with Ebira. Their language is a dialect of Ebira with a lot in common with the Ebiras in Kogi, Nasarawa, the FCT, Ondo, Ekiti and other states with high population of Ebira speakers and settlers.

The people also turned out in large numbers to support and join hands with their “son-governor” from another mother in last-minute campaign to win the hearts of Igarra and Edo people in general and to drum support for the APC candidate, Senator Okpebholo.

After successfully leading the youth rally in Igarra, headquarters of Akoko-Edo on Friday, Governor Ahmed Usman Ododo proceeded to Benin City, the Edo state capital where he was seen receiving other governors and party leaders ahead of the APC mega rally held at the University of Benin Sports Complex in Ugbowo.

Governor Ododo was the cynosure of all eyes as many party leaders including APC governors were seen consulting with him as the director of youth mobilization for the Edo State Edo APC Governorship Campaign Council.

He stayed awake through the night on Friday till early Saturday morning addressing different groups who thronged his base at the GRA in Benin City to consult with him on strategic direction for effective mobilization for the mega rally and grand finale of the Edo APC Governorship election campaign.

The Kogi State Governor was well supported by his brother and the Edo state Deputy Governor, Mr Philip Shaibu who hosted the Governor and his entourage and ensured that the Governor and members of his team enjoyed the comfort and hospitality of Edo state throughout the stay.

Governor Ododo who was at the Benin airport to receive Vice President Kashim Shettima who was the special guest at the mega rally also accompanied the Vice President to the palace of the Oba of Benin, His Royal Majesty Omo N’Oba N’Edo Uku Akpolokpolo Ewuare II.

The Kogi State Governor received commendation from Vice President Kashim Shettima, the APC National Chairman, Dr Abdullahi Umar Ganduje, other governors and members of the National Working Committee of the party who were impressed by the level of mobilization of youth for the mega rally which is largely atttibuted to Governor Ododo’s ground work which went on for weeks before the mega rally.

With stops, meet and greet in different communities in Etsako, Owan and Oredo where he interfaced with non-indigenous communities like Igbo traders and Kogi state indigenes in Edo state, Governor Ododo’s message for them to support the APC and its Governorship candidate was loud, clear and persuasive.

From Lampese, Igarra, Auchi through Afuze to Benin City, Governor Ododo’s presence was electric and his impact was felt throughout Edo State as he went with his team to mobilize support for the APC Governorship candidate Senator Monday Okpebholo.

The Ododo story in the 2024 Edo Governorship election which will be complete on Saturday the 21st of September is that of courageous and energetic young Governor who is following the footsteps of his boss and predecessor, Governor Yahaya Bello in unequivocal and absolute loyalty to the APC irrespective of the terrain, the personality of the candidate and the burden of staying true and committed to the success of the political party that has redefined partisan politics in Nigeria’s history.

With the statistics and predictions in favour of the APC, there is hope that Senator Monday Okpebholo will be victorious at the polls and become the next Governor of Edo state.

Isah is the Special Adviser on Media to the Kogi State Governor

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Opinion

Edo 2024: Betsy Obaseki’s broadside and Adams Oshiomohle’s bombshell

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By Ehichioya Ezomon

The 1967 hit song, “The First Cut Is the Deepest,” written by British singer-songwriter, Cat Stevens, may not be related to the discourse hereunder, but it’s a strong advice to humans, to bridle their tongues – as the Apostles admonish in James 3:8-9 – against censoriousness, and reproving others with a magisterial air, as true wisdom comes only from above.
“The First Cut Is the Deepest” was originally released in April 1967 by P. P. Arnold – an American soul singer, born Patricia Ann Cole, on October 3, 1946, in Los Angeles, California – who relocated in 1966 to London, the United Kingdom, to pursue a solo career, and enjoyed considerable success with the single, which also became a hit by Rod Stewart in his seventh album, “A Night On The Town,” released in 1976.) 
In the past week, all eyes and mouths have been on former Edo State Governor Adams Oshiomhole, even as social media remains agog – albeit slantily –  over the Senator’s attack on Governor Godwin Obaseki and First Lady Betsy Obaseki, over their childlessness – a very sensitive and no-go-area issue in our cultural, traditional and religious settings. 
Yet, the judgmental critics have made the Oshiomhole tactless attack – that touches the underbelly of the Obasekis – to appear as out of the blue, whereas it’s a riposte to Mrs Obaseki’s equally graceless reminder of the Edo people – especially the women – that only the Peoples Democratic Party (PDP) candidate, Dr Asue Ighodalo, has a wife among the candidates vying to succeed her husband from the September 21, 2024, governorship election that’s 12 days away.
Below is Mrs Obaseki’s unprompted remarks at a PDP campaign rally in Benin City: 
“Among the candidates wey dey contest election, na only one get wife. And na our own party candidate, Asue Ighodalo, na only him get wife. Na him wife bi dis” (as she raised Mrs Ighodalo’s right hand, to the cheers of the rallygoers). 
“Women for Edo, make una know sey na only one candidate get wifeooo” (Mrs Obaseki added, as she pulled her left ear, as a sign of warning to the female voters). 
What’s Mrs Obaseki’s motive(s) for dragging marital matters into the campaigns when there’re myriad issues of alleged poor performance in Mrs Obaseki’s husband’s eight-year governance, in which Mr Ighodalo’s the Economic Adviser?
Was it to change the opposition narratives on the subpar outing of Governor Obaseki; score political points for Ighodalo and the PDP; a dig at the other candidates, who, perhaps, have no wives to act as “First Lady” should they win the September 21 poll; or throw herself and family into the mix, to curry sympathy for themselves and votes for Ighodalo, and disparagement and denial of votes for the “wifeless” candidates? 
On the basis of the law of reciprocity, one would be tempted to say good riddance to bad rubbish, as what’s sauce for the goose is sauce for the gander: Considering that it’s Mrs Obaseki, who prompted the “familial controversy” at a campaign rally, which Oshiomhole – a non-candidate at the election –uncouscionably jumped in to respond to. 
Now a case of “Two wrongs don’t make a right,” Oshiomhole’s likely unsolicited intervention on behalf of the candidate of the All Progressives Congress (APC), Senator Monday Okpebholo (APC, Edo Central) – whose campaign council Oshiomhole chairs – has several contextual proverbs. 
The axioms include: 1) Without pulling the trigger, the gun will not fire. 2) Actions speak louder than words. 3) Familiarity breeds contempt. 4) People who live in glass houses should not throw stones. 5) The farting of the rich smells sweet, that of the poor fouls the air. 6) Someone who knows how their anus is should learn to sit properly. 7) First take the log out of your own eye, and then you will see clearly to take the speck out of your brother’s eye. (Matt 7:5) 8) Do unto others as you would have them do unto you. (Matt 7:12) 9) If you point one finger, there are three more pointing back at you. 10) The bird whose feathers are used for sacrifice moves about stealthily. 
Some or all of these sayings fit into Oshiomhole and Mrs Obaseki’s dockets, but only Oshiomhole (APC, Edo North) ultimately opens himself up to vitriol and odium. Because – short of scientific attempts to challenge nature – childbearing is a gift and a miracle from God, the Creator. So, no one – no matter the circumstance – plays God over an issue they’ve no knowledge and power to determine. 
Let’s look at a post on the WhatsApp page of PAN EDO POLITICAL FORUM – which may not be altruistic but politically-motivated – to gauge the public angst over Oshiomhole’s attack on the Obasekis. The anonymous post, entitled, “What All Truthful Pastors Should Preach This Sunday Until It Reaches All,” reads: 
“Words can be weapons, and Adams Oshiomhole’s recent jabs at Governor Obaseki and his wife have left many Nigerians in shock and dismay. Mocking someone’s childlessness is a hurtful and personal attack that crosses the boundaries of decent political discourse.
“Imagine the pain and anguish that comes with longing for a child, only to be met with ridicule and scorn. The Obasekis have shown remarkable strength and resilience in the face of this adversity, but Oshiomhole’s comments have reopened old wounds and caused fresh hurt.
“Let us rally around the Obasekis and show them that we stand with them in solidarity and support. Let us reject the politics of personal attacks and embrace empathy and compassion.
“Childlessness is a sensitive issue that affects many families, and we must approach it with kindness and understanding. Let us create a society where people can share their struggles without fear of judgment or mockery.
“Oshiomhole’s comments may have been meant to score political points, but they have ultimately revealed his own character and exposed the dark underbelly of our political culture. Let us rise above this and choose a higher path – one of love, empathy, and respect for all.
“Furthermore, Oshiomhole’s behaviour falls short of the standards expected of a public figure, and his actions are a disservice to the people of Edo State and Nigeria as a whole. His comments are not only unbecoming of a leader but also contradict the values of our cultural heritage.
“In the Benin Kingdom, where Oshiomhole hails from, respect for elders and dignity for all individuals are deeply ingrained traditions. His utterances have brought shame to his people and tarnished the image of the kingdom.
“Let us reject Oshiomhole’s divisive and hurtful rhetoric and instead embrace a culture of empathy, kindness, and respect. We must hold our leaders accountable for their words and actions, and demand better from those who seek to represent us.”
The foregoing is a mild version of what concerned members of the public have written about and against Oshiomhole, whose public utterances – time and again – have tended to be unguarded and out of step and control, like a loose cannon. It’s time he checked his exuberance, and act as a Statesman!
That said, Oshiomhole appears unfairly treated by the same public that wears Mrs Obaseki the toga of victimhood! Why should the critics be one-sided? Why don’t they also censure Mrs Obaseki, who pulled the trigger first by mocking other candidates – who’ve no wives – in the September 21 governorship election? 
While there’re pressing issues of governance to highlight at every stop on the campaign trail, Mrs Obaseki off-handedly threw “familial matter” into the political arena. Thus, as we blame Oshiomhole for unwarrantedly responding in kind – especially as he’s not a candidate in the election – Mrs Obaseki should also be held responsible for unnecessarily teasing the “unwived” candidates!
In the interim – as if Mrs Obaseki’s allusion to candidates with no wives was specifically targeted at Okpebholo – there’ve been calls from broadcast talking heads and pundits, and women groups for Okpebholo to introduce to the public his wife, who, they argue, should join in the campaigns to elect her husband on September 21 – citing, as an example, Mrs Ifeyinwa Ighodalo, who joins her husband’s campaign train and/or does separate stomps on his behalf.
Still, having a wife isn’t a requirement for the Office of Governor – and other elective positions of a Member of the Senate; a Member of the House of Representatives; a Member of the State House of Assembly; the President and Vice President; and the Deputy Governor – as spelt out in Sections 65, 106, 131, and 177 of the amended 1999 Constitution of Nigeria. 
To qualify for any of those elective positions, a candidate must certify that: (a) he is a citizen of Nigeria by birth; (b) he has attained the age of 35, 30, 30, 40 and 35 (applicable to each office in that order); (c) he is a member of a political party and is sponsored by that political party; and (d) he has been educated to at least School Certificate level or its equivalent. 
Clearly, there’s no provision of the 1999 Constitution requiring a candidate to have a wife before they can vie for the governorship. It’s an extraneous matter injected into the campaigns by Mrs Obaseki for political optics, to puncture the enthusiasm and momentum in Mr Ighodalo’s opposing camps.
So, going by the 1967 hit song, “The First Cut Is The Deepest,” shouldn’t Mrs Obaseki’s “polemic” on candidates, who’ve no wives, be ranked as the deepest cut – or at least placed on equal pedestal with Comrade Oshiomhole’s  “thunderbolt” on the Obasekis childlessness – for attempting to throw an already tensed Edo politics into a tailspin, which, indeed, she’s succeeded in doing? Let’s not bury the truth in emotion or partisanship!

Mr Ezomon, Journalist and Media Consultant, writes from Lagos, Nigeria

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Opinion

APC Must Probe Zazzaga And Other Moles Within

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Abdullahi Sule

By Dr Kassim Muh’d Kassim

The recent attack on Nasarawa State Governor, Engineer Abdullahi Sule by one Alhaji Saleh Zazzaga a self acclaimed chairman of a faceless group, which referred to itself as “North Central All Progressives Congress (APC) Forum”, for visiting the National Chairman of APC, Abdullahi Ganduje, was in bad taste.
In a purported interview credited to him, Zazzaga made a so-called call for an apology from the governor. The said Zazzaga “condemned” Governor Sule, who is the Chairman of the APC North Central Governors’ Forum for “endorsing” the party’s national chiarman.
In the apparently sponsored outing syndicated in selected national newspapers, Zazzaga, acting the script of his pay masters, attempted to weep up emotion and hatred against Governor Sule across the North Central by connecting the visit to the national chairmanship seat struggle and the ongoing agitation to return it back to the zone.
In his desperation and that of his sponsors, Zazzaga also unsuccessfully tried to ignite sentiment in Governor Sule’s home state by pitching him against notable figure like the former National Chairman of our dear party and a father of the state, Senator Abdullahi Adamu and others, even as he veered off the track by bringing the issue of performance into the fray.
Now, how does a visit to the national secretariat of our great party amounted to an endorsement of a man who is already occupying the seat?
What motive does Zazzaga have for quoting Governor Sule out of contest? How does Governor Sule’s speech to the effect that: “I am here also to pay my respect to a man that deserves respect. To our National Chairman, Dr Ganduje. He deserves respect and deserves all the cooperation, especially at a time like this. In the next couple of weeks, we have an election in Edo, so the man does not need to be distracted in any other way so that we can go and win our election in Edo, and that is one of the reasons why I came to encourage him to be focused,’ translated to an endorsement?
But unknown to Zazzaga and his sponsors, Governor Sule was at the national secretariate of the party on a special invitation, as chairman of North Central Governor’s forum to find a solution to resolve the APC crisis in one of the state from the zone, “Benue state ” and he mentioned the elections in Edo because he is the publicity committee chairman for the party’s national campaign in Edo governorship election.
Now, let’s analyze the above statement by Governor Sule based on its content. If he called on stakeholders to rally behind Ganduje to enable the national chairman deliver Edo and Ondo for the party in the forthcoming governorship election in those states, why should someone who has the love of the party in his heart crucified him for that?
It is public knowledge that the governorship election for Edo State was slated for September 21 while that of Ondo is coming up on November 16. If the party’s stakeholders don’t put their houses in order and act collectively now how will it hope to win those states?
From all indications those faulting Governor Sule for calling for the stakeholders’ unity at this crucial time when the polls for the two strategic states are at hand do not mean well for the party and want it to lose. That is why it is imperative to initiate a probe to unmasked those using Zazzaga to further distablise the party because of their parochial interest. I don’t think Zazzaga is from Plateau State because if people like Zazzaga exist yet, we lost Plateau to opposition.
Come to think of it, who is Zazzaga within the party hierarchy to launch such attacks on the person and personality of the Chairman of the North Central Governors’Forum and key stakeholder of the party.
It must be stated here that the offensive against Governor Sule is an assault on the office of the North Central Governors Forum and an attempt to ridicule the party before the public.
But I’m challenging Zazzaga and his desperate sponsors to come to the NEC meeting of the party on the 11th of September to move a motion for the removal of Ganduje if they are serious about their agitation to have Ganduje removed from office, else their affront on Governor Sule deserves a decisive action against the perpetrators.
In it is surprising that despite his make-believe standing as stakeholder of the party in the North Central, Zazzaga is not even abreast with the transformation going in Nasarawa State under Governor Sule.
In his blind hatred and desperation to do the bidding of his pay masters, he failed to or probably ignored the need to do his research well before going public with his falsehood about the state of governance in the Home of Solid Mineral.
Even if he couldn’t take his time to visit the state for a firsthand information about the massive development going on in Nasarawa State, one would have think that as someone who is enlightened, Zazzaga should at listen to news and read the newspapers about what is happening in Nasarawa under Governor Sule.
If anything, the transformation in the solid mineral subsector courtesy of Governor Sule’s insight and resourcefulness, which has endeared the state and the governor to the presidency, should not have escaped Zazzaga ‘s attention. But he chooses to turn blind eyes and rather brook the disdain from the public over his misinformation regarding the situation in Nasarawa.
The state is now exposed to investors and development courtesy of Governor Sule. No one insults Governor Sule and goes free without being challenged by that community for his development strides across the state.
Dr Kassim Muh’d Kassim is the Special Adviser on Political Affairs to the Nasarawa State Governor, Engineer Abdullahi Sule.

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